Privacy Policy

We may collect information directly from you, automatically through website technology, and from third-party services used to operate, measure, advertise, secure, or improve the website.

Information You Provide Directly

When you contact us, submit a form, request an estimate, request an inspection, call us, email us, upload materials, or otherwise communicate with us, we may collect:

• Name, company name, and job title.
• Email address and phone number.
• Property address, billing address, and service location.
• Project type, property type, and service request details.
• Emergency or urgency details.
• Photos, videos, documents, inspection notes, or other uploaded materials.
• Communications with our staff.
• Information about your sewer, drainage, waterproofing, wastewater, structural, utility, or infrastructure concern.
• Any other information you choose to provide.

You should not submit highly sensitive information through a website form unless it is necessary for your request.

Information Collected Automatically

When you visit the website, our systems or third-party tools may automatically collect certain technical and usage information, including:

• IP address, browser type, device type, operating system, and screen size.
• Approximate location derived from IP address.
• Pages viewed, time on page, referring page, landing page, exit page, and date and time of visit.
• Scroll activity, button clicks, form interactions, and phone number clicks.
• Session identifiers, cookie identifiers, and advertising identifiers where applicable.
• UTM parameters and Google Ads click identifiers such as GCLID, GBRAID, or WBRAID, where applicable.
• Consent preferences stored in your browser.
• General site performance data.

This information helps us understand how visitors find and use the website, how advertising performs, whether forms and phone links work properly, and whether the website needs technical improvement.

We use first-party analytics on this website after you opt in to the Analytics category in our consent banner.

First-party analytics means data is collected by our own website and stored through our server-side tracking APIs at /api/tracking/*, which write to our Supabase database for internal reporting. This is implemented through our SiteTracker component and is not loaded before you grant analytics consent.

First-party analytics may include page views, sessions, source information, UTM parameters, approximate region, device information, form events, phone click events (phone_click), CTA clicks, and general website interaction data.

We use first-party analytics to:

• Understand how visitors use the website.
• Measure which pages generate inquiries.
• Measure form submissions and phone clicks.
• Improve website structure and content.
• Troubleshoot technical problems.
• Review advertising performance in our internal dashboard.
• Protect against spam, abuse, and fraudulent activity.

First-party analytics is not intended to collect sensitive personal information. We do not intentionally use first-party analytics to collect Social Security numbers, driver's license numbers, financial account numbers, medical records, or other highly sensitive personal data.

After you opt in to the Marketing category in our consent banner, we load Google's gtag.js script for Google Ads conversion measurement (conversion ID AW-747425340). We do not use a separate Google Tag Manager container on this website, and we do not install a standalone Google Analytics 4 property. When marketing consent is granted, the Google Ads tag may also send requests to google-analytics.comas part of Google's advertising measurement stack.

Google tags load only after marketing consent is granted. Before that, an inline consent default denies advertising and analytics storage through Google Consent Mode v2. After consent, we update those signals and configure the Ads tag.

Google advertising measurement may collect or receive information such as:

• Pages visited and session activity.
• Device type, browser type, and approximate location derived from IP address.
• Referring source, landing page, and page interactions.
• Advertising click identifiers and cookie identifiers.
• Conversion events, including telephone link clicks on tel: numbers listed on the site.
• Form submission conversions on our thank-you page, where configured.

We may use Google Ads data to:

• Understand which ads generate inquiries.
• Measure phone link clicks and form submissions attributed to advertising.
• Improve campaign performance and return on advertising spend.
• Build or use remarketing audiences where permitted and consented.
• Understand which sewer repair and service pages are useful to visitors.

We do not control Google's independent data processing practices. Google may process data according to its own policies and user settings. Where required by law or configured by our consent tools, Google tags remain blocked or operate in a limited manner until you provide the required consent.

When marketing consent is granted, Google Ads remarketing or retargeting features may allow us to show relevant ads to people who previously visited our website or interacted with our services online.

For example, a visitor who views a sewer repair or trenchless rehabilitation service page may later see an advertisement related to sewer or infrastructure repair services.

Remarketing may involve cookies, advertising identifiers, audience lists, page visit data, or conversion data. Remarketing tags do not load unless you opt in to Marketing through our consent banner or accept all optional categories.

You may be able to control advertising personalization through your browser settings, device settings, Google account settings, or the Privacy Choices and Cookie Policy pages on this website.

This website uses a consent banner, cookie preferences panel, Google Consent Mode v2, and related technology to record and communicate your privacy choices. Your selections are stored in browser local storage under sas_cookie_consent_v2, including a policy version so we can ask for updated choices when our practices change.

Google Consent Mode allows the website to communicate your consent status to Google so Google tags can adjust behavior based on your selections.

Depending on your choices, the website uses these consent categories:

• Necessary — always on: site UI, routing, native forms, landing query snapshot, and server-side spam checks.
• Analytics — off by default: first-party SiteTracker and /api/tracking/* endpoints.
• Marketing — off by default: Google Ads gtag, conversion measurement, and remarketing.
• Functional / embeds — off by default: HubSpot embed (when enabled by configuration), YouTube, Google Maps, Vimeo, and similar third-party iframes.

You can change your preferences using Cookie Choices or Do Not Sell or Share My Personal Information in the site footer, or by visiting our Privacy Choices page. See our Cookie Policy for more detail.

We use static telephone numbers on this website. We do not use dynamic number insertion (DNI), CallRail, or similar call-tracking platforms that replace displayed phone numbers based on traffic source.

When you click a telephone link on the website, we may measure that interaction in two ways:

• First-party analytics — if you have opted in to Analytics, a phone_click event may be sent to our /api/tracking/* endpoints.
• Google Ads conversion measurement — if you have opted in to Marketing, a tel: link click may be reported to Google Ads as a conversion event.

We do not record phone calls through this website. Calls you place to 781-267-5091 are handled through our normal business phone systems. Do not provide sensitive information during a call unless it is necessary for your request.

When you submit a form through our native lead form, we collect the information you enter and technical details related to the submission. The native form works without marketing or analytics consent.

This may include:

• Form fields submitted and the page where the form was submitted.
• Date and time, IP address, and browser and device information.
• UTM parameters and advertising click identifiers preserved from your landing session.
• Consent status at the time of submission.
• Spam prevention signals from server-side CleanTalk checks on form POST only — CleanTalk does not load browser scripts on this site.

Form submissions are stored in our database and may trigger email notifications. An optional server-side HubSpot Forms API mirror may run on submit when enabled by configuration; it does not load HubSpot browser tracking scripts. A legacy HubSpot embedded form, if enabled, loads only after Functional consent.

We use this information to respond to your inquiry, route the request internally, prepare for inspection or service discussion, measure advertising performance, protect against spam, and maintain business records.

Submitting a form does not guarantee service availability, dispatch, estimate, emergency response, or acceptance of a project.

This website may use cookies, pixels, tags, scripts, local storage, session storage, server logs, and similar technologies.

These technologies may be used for:

• Website operation and security.
• Spam prevention and form functionality.
• Cookie and consent preference storage.
• First-party analytics after opt-in.
• Google Ads measurement and remarketing after opt-in.
• Embedded media after opt-in or click-to-load.
• Performance monitoring and user experience improvements.

Cookies may be placed by East Coast Pipelines or by third-party providers such as Google when you have granted the relevant consent category. Some technologies are necessary for the website to function; others are optional depending on your location, consent choices, and browser settings.

For category definitions and vendor detail, see our Cookie Policy.

The website may include embedded or linked content from third parties, such as:

• Google Maps, YouTube videos, or Vimeo players (click-to-load after Functional consent).
• Social media links and industry organization resources.
• HubSpot embedded forms when enabled by configuration (Functional consent required).
• Google advertising and measurement scripts (Marketing consent required).

Embedded content may collect information about your device, browser, IP address, page activity, and interaction with the embedded feature. Some embedded tools use cookies or connect to third-party servers only after you opt in or choose to load the content.

We do not control the privacy practices of third-party platforms. Their own privacy policies and terms apply.

We may use collected information to:

• Respond to inquiries and schedule calls, inspections, or service discussions.
• Prepare estimates, proposals, or project communications.
• Evaluate sewer repair, trenchless rehabilitation, waterproofing, and related service requests.
• Provide customer service and operate and improve the website.
• Measure website and advertising performance.
• Track form submissions and phone link clicks as described above.
• Maintain business records and protect against spam, fraud, misuse, and security threats.
• Comply with legal, insurance, regulatory, accounting, or contractual obligations.
• Communicate with property owners, managers, contractors, engineers, municipalities, and other project participants.
• Improve service pages, advertising, and website functionality.

We do not use website inquiry information to make automated decisions that produce legal or similarly significant effects without human involvement.

We may share information with service providers, vendors, contractors, advisors, and other parties when reasonably necessary for business, technical, legal, or project purposes.

These may include:

• Website hosting providers and database providers (including Supabase).
• First-party analytics infrastructure.
• Google Ads and related advertising platforms when you have granted Marketing consent.
• Email providers and optional CRM or lead management systems (including server-side HubSpot API integration when enabled).
• Spam prevention and security providers (including server-side CleanTalk on form submit).
• IT providers, marketing providers, legal counsel, insurance representatives, and accounting providers.
• Project-related subcontractors, engineers, consultants, municipalities, owners, general contractors, or property representatives when relevant to a project.

We may also disclose information if required by law, subpoena, court order, government request, insurance claim, dispute, investigation, or to protect rights, safety, property, or security.

We do not sell personal information in the traditional sense of exchanging a customer list for money. However, certain privacy laws may define "sale," "sharing," or "targeted advertising" broadly enough to include advertising cookies, remarketing, analytics identifiers, or cross-context behavioral advertising. Where those laws apply, you may have the right to opt out through our Privacy Choices page.

When Google tools are used after consent, information may be processed by Google according to Google's own policies. Depending on configuration and your consent choices, Google may receive page visit information, conversion events, device and browser information, approximate location, advertising click identifiers, cookie identifiers, consent signals, and tel: or form conversion events.

We are responsible for configuring our website tools in a manner consistent with applicable law and platform requirements. Google and other providers remain responsible for their own independent systems and policies.

Where a legal basis is required, we may process information based on:

• Your consent — for optional analytics, advertising, remarketing, or nonessential cookies where required by law.
• Our legitimate business interests — responding to inquiries, operating the website, measuring performance, preventing abuse, maintaining records, and improving services, where permitted by law.
• Performance of a contract or steps before entering a contract.
• Compliance with legal obligations.
• Protection of rights, safety, property, and security.

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy. Retention periods may vary depending on the type of information and the reason it was collected.

Examples:

• Website analytics data may be retained for reporting and performance review.
• Form submissions may be retained for sales, service, legal, and business records.
• Phone inquiry and project communications may be retained as part of job records.
• Consent logs may be retained to document privacy choices.
• Legal, insurance, tax, accounting, and contract records may be retained as required by law or business necessity.

We may delete, anonymize, aggregate, or archive information when it is no longer reasonably needed.

We use reasonable administrative, technical, and organizational measures to protect information.

However, no website, email system, form system, analytics platform, advertising platform, or internet transmission is completely secure. We cannot guarantee absolute security.

You should avoid submitting unnecessary sensitive information through online forms.

Depending on your location and applicable law, you may have rights to:

• Request access to personal information.
• Request correction of inaccurate information.
• Request deletion of personal information.
• Request a copy of certain information.
• Opt out of certain analytics, advertising, sale, sharing, or targeted advertising activities.
• Withdraw consent where processing is based on consent.
• Limit certain uses of sensitive information where applicable.
• Appeal a denied privacy request where applicable.

To make a privacy request, contact us using the information at the end of this Privacy Policy or visit our Privacy Choices page. You can also manage cookie categories through the footer Cookie Choices control.

We may need to verify your identity before processing a request. We may deny or limit requests where permitted by law, such as when information must be retained for legal, contractual, security, accounting, insurance, project, or dispute purposes.

Certain U.S. state privacy laws may provide additional rights to residents of those states. These laws may define personal information, sale, sharing, targeted advertising, and sensitive information differently.

If applicable, the categories of personal information we may collect include:

• Identifiers, such as name, email address, phone number, IP address, cookie identifiers, and advertising identifiers.
• Commercial information, such as service inquiries and project-related communications.
• Internet or electronic activity information, such as pages viewed, ad interactions, form activity, and website usage.
• Approximate geolocation information derived from IP address.
• Professional or employment-related information, such as company name or job title if provided.
• Visual information, such as project photos or videos you submit.
• Inferences based on website activity, such as interest in a service category.

We may use these categories for the purposes described in this Privacy Policy and may disclose them to service providers and other parties described above.

If legally required, you may opt out of sale, sharing, or targeted advertising through Privacy Choices, Do Not Sell or Share My Personal Information in the footer, or the Cookie Policy.

This website is intended for business and property service inquiries related to sewer repair and infrastructure services. It is not directed to children.

We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the website, contact us so we can review and delete it where appropriate.

Some browsers provide "Do Not Track" signals. There is not a single industry standard for responding to these signals.

Where required by law or supported by our technology, we may respond to legally recognized opt-out signals or global privacy controls. Otherwise, you should use the Privacy Choices tool, browser settings, device settings, or platform-specific privacy settings to manage tracking preferences.

If you provide your email address, we may use it to respond to your inquiry, send project communications, provide estimates, follow up on service requests, or send business communications related to our services.

If we send marketing emails, you may unsubscribe using the instructions in the email or by contacting us directly at info@ecpipelines.com.

Transactional or service-related messages may still be sent when necessary for project, account, legal, or business purposes.

If you provide your phone number, we may contact you by phone call, voicemail, or text message regarding your inquiry, estimate, inspection, project, or related service communication.

Message and data rates may apply. Consent to marketing text messages is not required to purchase services. You may ask us to stop sending nonessential text messages.

Phone numbers displayed on this website are static. We do not use dynamic call-tracking numbers or website-based call recording on ecpipelines.com.

This website may link to third-party websites. We are not responsible for the privacy practices, content, terms, security, or tracking technologies of third-party websites.

You should review the privacy policies of any third-party websites you visit. For policies that apply to this website, see also our Terms and Conditions, Cookie Policy, and Accessibility Statement.

We may update this Privacy Policy from time to time. The updated version will be posted on this website with a revised effective date.

Your continued use of the website after an update means the updated Privacy Policy applies to future use. Material changes to tracking practices may also trigger a new consent prompt through our cookie banner policy version.

Privacy questions or requests may be directed to:

Or use the contact form provided on this website.