Cookie Policy

Cookies and similar technologies help the website operate, remember visitor choices, measure traffic, understand advertising performance, process form activity, support call attribution, and manage embedded third-party tools.

These technologies may collect or store information such as:

• IP address, device type, browser type, and operating system.
• Approximate location derived from IP address.
• Pages viewed, landing page, referring page, and date and time of visit.
• Session activity, form interaction events, and phone link click events.
• Advertising click identifiers, such as GCLID, GBRAID, or WBRAID, where applicable.
• UTM campaign parameters.
• Cookie consent status.
• Local storage or session storage values.

This website is not intended to collect sensitive personal information through cookies or analytics tools.

Strictly necessary technologies are required for the website to function. They may support page loading, security, spam prevention, form operation, cookie preference storage, landing-page attribution snapshots, and basic website functionality.

These technologies cannot be turned off through the website's cookie controls because the website may not function properly without them.

Examples may include technologies used for:

• Website hosting.
• Security.
• Spam protection.
• Form operation.
• Cookie preference storage.
• Basic session handling.
• Error prevention.
• Local website functionality.

Analytics and measurement technologies help us understand how visitors use the website. They may measure page views, traffic sources, session activity, form activity, phone clicks, device type, approximate location, and site performance.

On this website, the analytics category controls first-party session and page journey data sent to our internal admin dashboard through our own tracking APIs.

Analytics and measurement may be used to:

• Understand which pages visitors view.
• Measure how visitors arrive at the website.
• Improve service pages.
• Troubleshoot website problems.
• Measure form and phone inquiry activity.
• Review general website performance.
• Understand whether advertising and search traffic are reaching the right pages.

Analytics tools should not be used to intentionally collect highly sensitive personal information.

This website may use Google Analytics if enabled by East Coast Pipelines or its website administrators.

Google Analytics may collect information about website usage, device type, browser type, approximate location, traffic source, page views, session activity, and other interaction data. Google may process this information according to its own policies and terms.

When marketing consent is granted, Google Tag may also send analytics-related measurement requests as part of Google's advertising and measurement services. We do not currently operate a separate standalone Google Analytics 4 install independent of our Google Ads tag configuration.

Where required by law or site configuration, Google Analytics may be limited, delayed, or controlled by your cookie and consent choices.

Advertising and conversion tracking technologies help us measure advertising performance. They may track ad clicks, landing pages, phone link taps, form submissions, and other conversion events.

On this website, the marketing category controls Google Ads conversion measurement through Google Tag, also known as gtag.js, with Google Consent Mode. We do not use a separate Google Tag Manager container on the public site unless that configuration changes in the future.

Advertising and conversion tracking may be used to:

• Measure Google Ads performance.
• Understand which ads generate form submissions.
• Understand which ads generate phone calls or phone link taps.
• Measure landing page performance.
• Preserve campaign attribution.
• Improve advertising relevance and budget decisions.
• Support conversion reporting.

Advertising click identifiers, such as GCLID, GBRAID, or WBRAID, may be collected or preserved when legally permitted and technically available.

This website may use Google Consent Mode to communicate visitor consent choices to Google tags.

Consent Mode helps adjust how Google tags behave based on whether a visitor has accepted or rejected certain categories of cookies or tracking. Depending on the site configuration, Google tags may operate differently when analytics or marketing consent is denied.

Cookie and consent choices may affect Google Analytics, Google Ads conversion measurement, remarketing, and related advertising measurement technologies.

When marketing cookies are enabled, Google advertising tools may support remarketing, audience measurement, or personalized advertising according to Google's policies and your Google account settings.

Remarketing may allow us to show ads to visitors who previously visited this website or interacted with our service pages.

You can reject marketing cookies through the cookie banner, Cookie Choices link, Privacy Choices page, or Do Not Sell or Share My Personal Information control in the site footer.

Embedded media and third-party tools support features such as videos, maps, review widgets, third-party forms, scheduling tools, or similar website features.

On this website, the functional or embeds category controls third-party iframes and click-to-load embed placeholders. These providers may collect information when their content loads or when you interact with it.

Examples may include:

• Embedded videos.
• Maps.
• Review widgets.
• Third-party forms.
• Scheduling tools.
• Other embedded website features.

We do not control the privacy practices of third-party providers. Their own privacy policies and terms apply.

This website may use call tracking or phone link tracking to understand how visitors contact East Coast Pipelines by phone.

This may include:

• Phone link clicks.
• Call source attribution.
• Landing page attribution.
• Campaign attribution.
• Google Ads tel: conversion events when marketing consent is granted.

This website uses static phone numbers displayed on the site. We do not currently use dynamic phone number insertion or call recording on the public website.

Call tracking helps us understand which website pages and advertising campaigns generate phone inquiries.

This website may use form tracking and lead attribution technologies to understand how visitors submit service requests.

This may include:

• Page where the form was submitted.
• Date and time of submission.
• Source, medium, campaign, and UTM parameters.
• Advertising click identifiers.
• Consent status.
• IP address.
• Browser and device information.
• Spam prevention signals.

Form tracking helps us respond to inquiries, maintain business records, measure advertising performance, and improve the website.

You can manage cookies and similar technologies on this website by using:

• The cookie banner.
• The Accept Optional Cookies button.
• The Reject Optional Cookies button.
• The Manage Choices button.
• The footer Cookie Choices link.
• The footer Privacy Choices link.
• The footer Do Not Sell or Share My Personal Information link.
• The Privacy Choices page at /privacy-choices.

You may also control cookies through your browser settings. Browser-level controls may allow you to block cookies, delete cookies, or limit certain tracking technologies. Blocking some cookies may affect website functionality.

See also our Privacy Policy, Terms and Conditions, and Accessibility Statement.

East Coast Pipelines does not sell personal information in the traditional sense of exchanging customer lists for money.

However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Under those laws, certain advertising, analytics, remarketing, cookie, pixel, or tracking activities may be considered a sale, sharing, or targeted advertising.

You may use the cookie tools and privacy links on this website to opt out of optional advertising, remarketing, analytics, and similar tracking technologies where applicable.

We may update this Cookie Policy from time to time as our website, vendors, tracking tools, advertising tools, consent controls, or legal requirements change.

The updated version will be posted on this page with a revised effective date.

East Coast Pipelines or its website administrators maintain a technical inventory of vendors, consent categories, and load timing for internal website governance.

This inventory may include analytics tools, advertising tools, first-party tracking APIs, form tracking, call tracking, embedded media, consent settings, and related scripts.

The public policy language on this page is intended to summarize these practices for website visitors. A technical reference is maintained in the site repository at docs/TRACKING-INVENTORY.md to help keep the live website aligned with this Cookie Policy and the Privacy Policy.

For questions about this Cookie Policy, contact:

East Coast Pipelines

Email: info@ecpipelines.com

Phone: 781-267-5091

Or use the contact form provided on this website.